Monthly Archives: June 2012


Remember the date. It’s the day a bunch of things changed. Most importantly, it’s the day we decided to “change the frame.”   On 6-12-12, we decided: Smoking is not trivial.  Nicotine addiction is a complex but treatable disease that affects brain function and behavior. As long as the people in charge agree that individualized […]

Too Hard to Make a Change?

Occupy Tobacco Control isn’t a movement about what we do… It’s a movement about how people think about what we do. It’s easy to believe that there has been too much water under the bridge. It seems natural to imagine that it isn’t possible to reverse powerful trends.  Change is hard. Here’s a relevant story that I think […]